User Experience & Interface Designer with a love for books and stories.
Workflow Tweaker, Advocate of Users, Cat Person.
You can call me Mel.
Honest motivations should be visible in every form of communication.
Every product and brand needs to speak in its own voice & tone.
Design should solve visual problems, it's not decoration for mediocre solutions.
Things should be as simple as possible, but not dumbed down.
Good ideas don't need to be explained if they're presented in a tangible way.
Customers are real people kind enough to listen to you. They are not numbers.